Goal-Driven Marketing
We’re all about conversions: real, measurable goals. Whether you’re trying to land new clients, sell more products, or fulfill your nonprofit’s goals, if you can’t measure what’s going on you’re wasting your marketing dollars. We help you figure out your goals, and then develop and build out a strategy to help you achieve them.
Structural
The underlying bones of your site affect everything going forward. We make sure your site is built to drive conversions, and that it fits well into your broader marketing strategy. Good site structure also feeds into search engine optimization, and ultimately any Adwords campaigns you may run. Start your site right and it will serve you well.
Social Marketing
Most (but not all!) businesses and nonprofits need to engage their customers via social media. We help you figure out your place in the social media landscape, set up accounts and management, and talk through best practices on each platform. We teach you to work with Hootsuite, a marvelous (and free!) social media management tool. We can also set up social media management on your behalf, if this isn't something you're good at and can't defer to your staff.
Search Engine Optimization
We make sure search engines can find your information, and we make sure your information is arranged such that your site is answering the questions your prospects want answered. This includes making sure your assets in all of Google and Bing's various business-related products are correctly coordinated, as well as structuring the content of your site so it answers the questions that search queries will ask (while still reading like it was written by and for human beings).
Adwords Management
If you want to drive conversions, Adwords can be an excellent option. We set up and manage your Adwords campaigns, adjusting and adapting as we go to get the most conversions possible for your budget. We charge a flat monthly maintenance fee based on the scope of your campaigns.